One of the most awesome things about Twitter is how at any given time, there are public conversations going on around just about any topic you can think of.  Whether you’re interested in Nascar, jazz, or gluten-free recipes, you can find your niche on Twitter.  The question then is how. Here are some strategies:

1.        Go through existing directories

There are a handful of good Twitter directories on the web featuring a number of hot tamale Twitter accounts categorized in different ways. These can be helpful especially when the category you are looking for is a popular one like “Social Media” or “News”. Here are three:

·         Twellow

·         WeFollow

·         Listorious

2.       Google

A not-so-oft mentioned strategy but one that is simple, easy and turns up decent starting results is to use Google.  Basically, Google search: “site:Twitter.com [word of interest to you]”

More often than not, top results on Google turn out to be quite top-notch.

3.       Generate a “People-Like-Someone” list

If you have even one good example person in mind, then just plug them in as the “someone” in the “People-Like-Someone” list and hit “create list”. 

The default settings will give you a list of 40 more people you are not yet following that are similar to that person. You can change the default to as many as 500 people and can also choose to filter the people that make it onto the list by bio keywords (ex: “Gluten”) or by follower characteristics.

Above: Example bio filter use. Use “and” if you want all keywords included and “or” if you want at least one of the keywords included.