Tweep Cloud of “Vancouver Coffee Keeners” list (how we made it shown below!)

Formulists and its team members hail from one of the biggest coffee-loving cities in North American: Vancouver, Canada.  Which is why if you’re a new and little coffee shop here, there’s older and bigger competition to deal with, namely popular shops like Starbucks, Blenz and JJ Bean.

The silver lining, though, is that with social media you can use the established customer bases to discover new and potentially influential targets.  A very fast, simple and easy way to do this is by using Formulists’ “Custom-Lists” to discover coffee-loving locals.  Just make a list that keeps only people that follow all three of the big coffee shops and then filter for your city, Vancouver.

<and filter for city>

If you would like to get even more fancy, you can also filter for number or ratio of followers (in order to keep only more popular Twitter users in the list) or by bio keywords.  

Extra Cool Tip: You can also make lists of people who are following at least X out of as many as 20 different lists or follower sets.  Just “add people” from all the lists together and then hit the “custom-list” options tab and change the number for “minimum list appearances” to be X.  For instance, if X =10 and you are adding the followers of 20 different competitors together, then your list will be people who are following at least 10 out of 20 of your competitors.