We are super excited to announce that as of today, Formulists will be available from Hootsuite, a leading social media dashboard.
 
Hootsuite is the ultimate command center for managing and measuring your social networks because it allows you to efficiently multi-task from one central location via a number of “streams” of information.

These “streams” in Hootsuite allow you to simultaneously track different audiences of interest, as well as real-time information relevant to your business.  The Formulists app for Hootsuite will give Hootsuite users the added ability to monitor their Twitter communities in some new ways.
 
Discover your top fans
 
A stream of your “top fans” in Hootsuite will quickly identify your top retweeters on Twitter making it easy to acknowledge them and strengthen your relationship with them.

 
 Track new followers and unfollowers
 
A stream of “recent followers” or “recent unfollowers” will allow you to stay up to speed on the new people you’re attracting and also those you are losing.  
 

 
Analyze streams by location, bio or Twitter activity
 
The “Filter Stream” will allow you to take any existing Twitter stream you have and analyze it for location, bio or Twitter activity.  This can be very useful for analyzing your home feed or followers, as well as segmenting your audience for targeted monitoring and engagement.

We would love to hear what you think, so if you are a Hootsuite user (and you should be!), make a Formulists stream today and let us know what you think!

This was a question that popped up in #usguyschat this week, and one we are trying to work out ourselves as we release and continue to measure online engagement and develop Formulytics.  The amount of data and ways to capture it are growing every day, so learning how to filter and process it effectively is critical for any professional or business.  That’s why I thought I’d share some of the smart points and ideas I picked up from different members of the #usguyschat this week.

For Starters, Know What You Want

To figure out which data is going to be meaningful, you need to determine what makes data meaningful to you and your wants.  The data you collect should be helping you achieve objectives you have set for yourself. So first, determine what those end goals are… are you looking to drive traffic to your company’s website? Generate sales? Network with people in your city or industry? Knowing what you are ultimately hoping to achieve will make it a lot easier to figure out ways (and useful metrics!) that can help you get there.

Start Broad, Ask Yourself “Why” A Lot 

Once you have a goal in mind, there’s still a lot of ways to get there and a lot of data you could potentially get that may or may not help.  A smart recommendation that came up in the chat was to start with a more broad approach and try to determine which general metrics tend to correlate well with end goal objectives. For each piece of data you choose to measure, make sure you can answer why it might be useful. Once you have determined that a metric is helpful with achieving a goal, hone in on it some more.

Review Your Data Periodically 

Industry and information change fast, so what was super useful yesterday may not be as useful as something else next week.  Review data and conclusions to determine both if they are plausible and if they are still tying in to key performance indicators of your business.  Are there any anomalies to look out for?  Any new trends in the industry that might have an effect on data that is useful?  Stay vigilant and critical.

There were a lot more smart questions and ideas posed in #usguyschat this week so I recommend checking it out for yourself or joining it next week (every Monday at noon PST, 3PM EST).

What are your thoughts on what makes data meaningful?

Often times I learn great tips and uses of Formulists from star users themselves.  The past month has been no exception with some really brilliant posts about Formulists and ways to make the most of the service. Below I have summarized and taken quotes from some of these hot tips and provided links to the posts and their authors so that you can get in touch with them and learn more!

Tip: Acknowledge and Get to Know New Followers

One of many awesome tips from @momcommblog’s post

Why? “Marketing.. [is] about GENUINE interactions and building connections”. By taking the time to observe and greet new followers, you help establish a connection that can be strengthened over time.

How? Create a “Track and Greet New Followers” Formulist.  Then “peek at your new list. Reply to someone. Retweet a post. Be helpful in some way. Respond when they ask their followers a question. You don’t have to spend hours doing this. Just a few minutes a day makes a big difference in showing that you’re interested in what people have to say, not just broadcasting your own message.”

Click here to make your own list of recent followers

Tip: Pay Back Generosity

One of several hot tips from @mmangen’s post on @shellykramer’s blog 

Why? “People who regularly RT the content that we share on Twitter…are doing us a huge favor- and paying us a wonderful compliment”. By reciprocating the favor, those RTers will feel acknowledged and special too and be more likely to keep up their supportive efforts.

How? “We use Formulists to automatically create lists of those friends who frequently RT our “stuff” and use those lists to return the favor”

Click here to make your own list of loyal retweeters

Do you find these tips helpful?  Or do you have other really great tips for us?  Please let us know by either commenting here, tweeting us or sending us an email contact@formulists.com. Would love to hear from you!

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